Family entertainment brand celebrates a decade of success amid expansion plans

Wonderworld Soft Play, a ‘leading name’ in family entertainment, is proud to mark its 10th anniversary with a journey of success and expansion into England.

What began as a single location a decade ago has now blossomed into a group of entertainment brands with multiple locations spanning across Scotland.

Today, its parent company, Wonderworld Group boasts an ‘impressive’ portfolio of brands and locations, with sites in East Kilbride, Edinburgh, Falkirk, Glasgow, Kirkcaldy, and Perth, catering to the enjoyment of hundreds of thousands of families each year.

The growth of Wonderworld Group has been fuelled by the introduction of various new experiences including Air Thrill and Electric Thrill and the continued expansion of Wonderworld Soft Play, each offering a unique and thrilling experience for visitors of all ages.

Air Thrill has been a huge growth story, providing inflatable and trampoline parks for older children and has expanded from two to five sites over the last three years.

With 12 units across Scotland, Wonderworld Group has become a key player in the leisure and family entertainment industry and with over 400 people on its payroll. The company has been able to offer exceptional experiences, setting itself apart as Scotland’s largest soft play entertainment provider.

The Group has had the privilege of welcoming more than 4 million visitors over the past decade, a testament to its commitment to providing safe, entertaining, and enjoyable experiences and they’re set to welcome even more children and families through their doors.

Revenue is also on track to exceed £13m for the current financial year with EBITDA projected to be around £2.2m.

Narinder Singh Baryah, Managing Director of Wonderworld Group, who has been at the helm of the company for two years, expressed his excitement for the company’s growth and future plans, saying: “It has been an incredible journey for Wonderworld over the past decade.

“We’re passionate about our core mission of providing safe, exciting, and memorable experiences for families and this is reflected in the evolution of our offering that results in customers continuing to come back to our venues.

“Looking ahead, we are excited to announce our expansion plans into England over the next two to three years. We’re very proud of what we’ve achieved so far and our teams will continue to create joyful memories for families while navigating the exciting, challenging, and ultimately rewarding journey of running a business which isn’t all child’s play”.

By Matthew Neville – Senior Correspondent, Bdaily

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