‘Trailblazing’ fashion platform announces launch of inaugural Belgravia pop-up store

Lone Design Club, the ‘trailblazing’ platform for emerging fashion designers and sustainable brands, is thrilled to announce its inaugural pop-up store in partnership with Grosvenor’s renowned UK property business.

This ‘unique’ collaboration promises to deliver a premium pop-up experience that celebrates transeasonal dressing and sustainable values.

Scheduled to take place from October 26 to November 15, 2023, The October Issue pop-up will feature a curation of over 30 ‘innovative and up-and-coming’ brands. Each brand has been carefully handpicked to align with the theme, target demographic, and values shared by Lone Design Club and Grosvenor.

Lone Design Club and Grosvenor are committed to creating an ‘immersive retail experience that transcends traditional boundaries’. Throughout the event period, a series of B2B and B2C activities will be on offer, including drinks evenings, luxury beauty experiences, relaxing crystal reiki sessions, immersive art workshops, and more.

This series of events aims to introduce Lone Design Club to the local community whilst offering a ‘unique and enjoyable’ shopping experience.

Jane Macdiarmid, Belgravia Retail Director at Grosvenor, said: “This pop-up store represents a unique opportunity for emerging brands to showcase their creativity and beautiful design to a new audience in Grosvenor, known for its commitment to creating vibrant and sustainable communities, and is proud to support Lone Design Club in this venture.

“We are delighted to partner with Lone Design Club on this pioneering pop-up store. This collaboration perfectly aligns with our ethos of fostering innovation and sustainability. We believe this event will be a highlight leading into the festive period for both residents and visitors alike.”

Brands featured in store will include the likes of Kina and Tam, How Pabissi, Emily Carter and Anape.

By Matthew Neville – Senior Correspondent, Bdaily

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