Member Article

Gladstone appoints Endurance Zone to revolutionise member engagement in the UK leisure industry

Gladstone Ltd, a leading leisure management solution provider for gyms, universities, and health clubs, has announced a strategic partnership with Endurance Zone, a global provider of reward and engagement solutions built for the sports, fitness, and health sector. This innovative collaboration aims to enhance member engagement and loyalty by introducing an exciting new rewards feature within Gladstone’s software platform.

With a vast network of over 500 health and leisure operators serving more than 8 million users, Gladstone plays a pivotal role in the success of the UK’s leisure industry. This new feature, powered by Endurance Zone, is set to transform how operators reward their members with a plethora of sports, fitness, and health-related offers. The primary objective of this partnership is to drive member engagement and retention, ultimately benefiting both Gladstone’s operators and their members.

The forthcoming rollout of this feature, planned in the coming months, will offer members the opportunity to save on a diverse range of brands and products, including fitness gear, nutrition items, and a wide array of other rewards that reduce costs associated with a healthy lifestyle. This three-year partnership will enable Gladstone’s operators to leverage Endurance Zone’s rewards and technology to enrich the member experience, further solidifying their positions as leaders in the UK leisure industry.

David Birch, CEO of Endurance Zone, expressed his enthusiasm for the long-term partnership, stating, “This marks the culmination of two forward-thinking organisations joining forces to create something of immense value. Our mission has always revolved around rewarding individuals for their active lifestyles, and now, through integration into Gladstone’s software, we can extend this to millions more people.”

CEO of Gladstone, Claire Rollins, said “I am delighted to announce this exciting partnership with Endurance Zone. Our commitment to innovation and member satisfaction has led us to this collaboration, and we believe it will create a new level of member engagement and satisfaction within the leisure industry. We look forward to the positive impact this will have on our operators and their valued members as we strive to provide them with even more compelling experiences.”

This was posted in Bdaily's Members' News section by Lucie Hayes .