Member Article

Parry Jones Appointed as CEO of The Specialist Works and What’s Possible Group

Parry Jones has been appointed CEO of media agency The Specialist Works, and parent company What’s Possible Group. Jones, who has been with the business for 17 years, will dedicate the majority of his time to leading media agency The Specialist Works in its mission to drive disproportionate business outcomes for entrepreneurial brands. The Specialist Works is one of the UK’s largest independent media agencies. Serving entrepreneurial brands, they have an impressive roster of clients, including Frasers Group, Autotrader, Toolstation, Hastings and ManyPets Insurance.

Jones’ group role involves supporting marketing service start-ups alongside the previous CEO, Martin Woolley. Woolley moves to the role of Executive Chair of Make Possible, the Group’s investment arm.

Jones began his career at Haymarket Publishing before joining The Specialist Works as a media buyer in 2006. He was a part of the team that successfully led The Specialist Works’ management buyout in 2018 and the formation of the new parent company, What’s Possible Group, three years later.

Over the years, Parry has been a key architect in shaping the business and its services and capabilities. He has spearheaded the development and launch of new products, played a crucial part in business acquisitions, and served as the Deputy CEO for over two years. This extensive experience has earned him this new principal role in the agency.

Martin Woolley, new Executive Chair, Make Possible, said: “Now is the perfect time to be handing the reins to Parry. He’s a brilliant leader – there’s no one better for the next stage of our growth. I look forward to supporting him on the journey.”

**Parry Jones, new CEO, What’s Possible Group, said: **“It is an honour to lead an incredibly talented and passionate bunch of specialists—people who love their craft and love their clients.

We’re going to stay laser-focused on the needs of entrepreneurial marketers, understanding the challenges they face as ambitious people working in fast-paced environments, often fighting against higher-spending competitors. We will continue to deliver media and creative that is disproportionately impactful in achieving their business goals.“

This was posted in Bdaily's Members' News section by Business News .