Lifestyle retailer MINISO announces opening date for flagship Oxford Street store

Lifestyle and design-led product retailer MINISO is landing on London’s most famous shopping street. Located on 100 Oxford Street, MINISO is opening its doors to the public on Friday, 10 November

Spanning 2,700 square feet, MINISO’s Oxford Street flagship store stands as the brand’s largest retail space in the UK to date. This milestone marks its 23rd store in the UK and its third stand-alone high-street location.

Visitors can explore all of MINISO’s best-selling products including, highly popular Sanrio Blind Boxes, plushies, homeware and accessories. The Oxford Street location will also be stocking its brand-new beauty and exclusive fragrance line including nail polishes, perfumes and makeup products.

Saad Usman, Chief Operating Officer at MINISO UK, commented: “MINISO’s Oxford Street store marks a significant milestone in our journey, a testament to our unwavering belief that ‘Life is for Fun.’

“We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity.”

“Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney. At MINISO’s Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”

MINISO is setting the stage for its opening day, with shoppers having the chance to meet MINISO’s mascot PenPen and experience a live drummer performance.

The new opening is the retailer’s second store in central London and follows the successful opening of its other London stores in Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham and Wandsworth.

MINISO has over 5,800 stores in over 100 countries, including a number of famous retail destinations such as Times Square in New York.

By Matthew Neville – Senior Correspondent, Bdaily

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