Member Article

Keepme and Gladstone Join Forces to Transform the Fitness Industry, Combining Industry Reach with Access to AI Technology

Gladstone Ltd, the leading supplier of leisure management software in the UK & Ireland, has today announced a new partnership with Keepme, a leading innovator in member retention and fitness management software, which is set to revolutionise the fitness industry through data-driven insights.

This strategic collaboration marks a significant milestone in Keepme’s mission to empower fitness operators with state-of-the-art solutions that unlock the full potential of their data, leading to enhanced member retention and optimised lead management. By teaming up with Gladstone, Keepme is taking a momentous step forward in its commitment to reshape the fitness industry through data-driven insights.

Gladstone, the trusted supplier of over 500 health and leisure operators, servicing in excess of 40,000 users and 8,000,000 members – including the likes of David Lloyd, Everyone Active, Fitness First, and an array of the UK’s biggest councils and universities, shares Keepme’s dedication in arming fitness operators with the tools and strategies necessary to harness the true value of their data. This partnership promises to enrich member experiences and propel sustainable business growth.

“We are delighted to formalise our partnership with Gladstone” said Ian Mullane, CEO of Keepme. “Gladstone is a well-respected market leader in the leisure industry and it was clear from the outset we were aligned in our desire to help operators maximise their opportunity across sales and member retention. We’re already underway with a number of UK sites and we’re excited for the potential this relationship will bring to Gladstone customers as they progress on their digital journey.”

Gordon Watson, Head of Marketplace at Gladstone commented: “As the Gladstone Software Marketplace expands, we are on the lookout for partners that offer not only the most advanced technologies but the most relevant solutions for our customers. Keepme is a partner that delivers on both fronts, bringing together cutting-edge AI prediction tools with a deep knowledge of the leisure industry, to offer an integrated solution harnessing the millions of data points stored in the Gladstone GO cloud platform. We are excited to be working with Ian and the team at Keepme to show just what is possible when two thought-leading companies combine forces.”

While a number of Gladstone customers across the UK are already utilising the power of Keepme, this formal alliance will not only give all Gladstone customers access to harness the potential of Artificial Intelligence (AI),but will also equip them with the ability to make data-driven decisions, enabling a profound transformation across the fitness industry. Keepme’s sophisticated AI and data analytics tools, coupled with Gladstone’s legacy and reach, are set to usher in a new era of innovation and success in the fitness sector.

Keepme and Gladstone are both enthusiastic about the possibilities this partnership holds for their clients as well as the wider fitness industry. The stage is set for a dynamic journey of transformation and innovation that promises to reshape the way fitness operators approach data, member experiences, and business growth.

This was posted in Bdaily's Members' News section by Lucie Hayes .