Trio of Leeds-based creative agencies launch Hisense's first UK TV advertising campaign

A trio of Leeds-based creative agencies, including IMA-HOME, Hatch and Ponderosa, are supporting leading electricals manufacturer, Hisense, with its biggest brand campaign in the UK to date – ‘Choose Smarter’ – with activations spanning across TV, OOH, digital, PR and social.

As the No. 2 TV brand in the world, this will be the first time that Hisense has ventured into TV advertising in the UK, all to support their growth, increase market share and consolidate brand position against its main competitors.

Working in partnership with Global Connected Marketing Agency, IMA-HOME, the TV campaign highlights the high-quality technology of Hisense products at a fraction of the cost of its competitors.

Given the cost-of-living crisis facing consumers, research showed that 41% of 18 – 44-year-olds are contemplating a better value TV, with more considered purchases, and two in three people now considering themselves as “savvy shoppers”.

The Choose Smarter TV ad features one of the brand’s key TV lines for 2023 – the U7K – and draws on the ‘neighbour’ relationship and rivalry that can be created from others beating them to the latest tech but for a fraction of the price.

The TV advert is running on Sky Adsmart and VOD, as well as on YouTube with In-Market, Affinity and Custom Audiences, up until the 5th December.

The TV ad campaign will be supported by a host of other marketing streams, including OOH advertising both roadside and in the London Underground, as well as social media, PR and digital, and instore retailer training.

Arun Bhatoye, Head of Marketing at Hisense UK, commented: “It’s an exciting time for the Hisense brand in the UK as we embark on our largest brand campaign to date. Appearing on TV for the first time signifies a major step in our growth and establishes us within the UK as a key player in the market.

“Product development is always high on the agenda here at Hisense, and we’re proud to be offering consumers high-quality specs across our TV and white goods product ranges at a more attainable price point – people don’t need to be spending a fortune to get great quality products. This is what our Choose Smarter campaign is all about. So often our competitor brands put on large price tags, purely for the brand name!

“It’s great seeing the vision come to life across our marketing channels and hope that consumers make more considered purchases, so they know exactly what they’re getting for their money.”

The campaign launch comes hot off the heels of the EURO24 sponsorship announcement, which sees Hisense commit their sponsorship for the third consecutive tournament

By Mark Adair – Correspondent, Bdaily

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