Member Article

Family Run Business, Lore Rugs, Appoints Leeds Digital Agency

Leeds-based, digital agency Flaunt Digital has been appointed by Lore Rugs to help with the expansion and growth of their website across EU regions.

Lore Rugs was set up as Holland’s Wood Floors & Rugs in 1994 with the aim of providing the finest rugs and flooring for Irish homes. Following their online launch, they have expanded to provide quality and stylish flooring worldwide.

This is where the Flaunt Digital development team stepped up to the mark. The brief from GO! Network was for an initial phase of the site build to improve online functionality for trading online with the goal to scale over multiple countries and regions, starting with France, Spain and Germany.

The project consisted of a Shopify Plus build, which has been SEO optimised from build with integrated software such as Roomvo, which will help users visualise how a product will look in a real environment.

Dan Stoakes, Web Developer at Flaunt Digital, shares more about the project;

“Lore Rugs approached us with the aim to design an image-led e-commerce website tailored for a curated catalogue. Emphasising global outreach with support for international markets, the platform streamlines B2B interactions and boasts a customisable mega-nav, quick view features, and speedy page loads. Merging luxury with function, we’ve worked together to craft a modern website that uses all of the latest Shopify features.”

Ruth Kelly, Marketing Manager at Lore Rugs added,

“We chose Flaunt Digital to develop a ShopifyPlus website for our brand, Lore Rugs, which offers beautiful collections of affordable luxury rugs. We needed to ensure we chose a website development company experienced in developing multilingual, multi-currency ecommerce websites with B2B capabilities.

The Flaunt Digital team took the time to fully understand our brief and requirements. The team has been extremely approachable and helpful throughout the website development process and is always on hand to provide timely responses to any queries. This collaborative approach has ensured a successful business relationship.

We are delighted to launch LoreRugs.com in the UK, Ireland, France and Germany in 2023, bringing our exclusive range of affordable luxury rugs to these international markets.“

This was posted in Bdaily's Members' News section by Lora Thornton .