Leeds-based estate agency group invests in technology

Leeds-based Northern Estate Agencies Group is supporting its growth with a six-figure investment in cutting edge telephony technology.

The group – comprising Manning Stainton, Ryder & Dutton and Mortimers – has more than 40 branches, predominantly across Yorkshire and Lancashire. The company employs more than 400 and is targeting turnover of £23m this year.

Partnering with Wakefield-based business communications specialist NGC, Northern Estate Agencies operates a company-wide integrated telephone system which enables its staff to handle customer calls quickly and efficiently. Group managing director Mark Manning says the investment has been crucial to the business following its expansion through acquisition and organic growth.

Mark said: “NGC is a key partner of Northern Estate Agencies. They have guided us through many telephony transformation projects, enabling us to evolve and adapt to the needs of the business and our customers.”

NGC transitioned multiple individual telephone systems at Northern’s branch offices into one system, integrating the company’s Customer Relationship Management (CRM) operation, providing a seamless service to property buyers and sellers.

NGC joint managing director Dean Harrop said: “The new system enables quick and easy identification of callers and adds to improved levels of customer service by enabling staff to dial directly from the CRM system, contacting customers quickly and efficiently.”

Mark added: “NGC’s ability to stay at the forefront of technology has delivered a multi-branch telephony solution which works seamlessly for both our staff and customers. Our team is able to provide top standard customer service across our network which is vital in the people-focussed world of estate agency practice.”

NGC was established 20 years ago by joint managing directors Dean Harrop and Nikki Guest and has grown to be a leading player in its sector across the North of England.

The company employs 45 people and has more than 800 customers, providing them with telephony, unified communications, IP connectivity, business mobiles, contact centre solutions and managed services.

It is targeting £10m turnover in the next year following investment from CloudClevr, a new venture with majority investment from specialist investment business Rigby Technology Investments (RTI), part of Rigby Group PLC, a £3.3bn privately owned technology group and one of Europe’s leading technology investors.

By Mark Adair – Correspondent, Bdaily

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