PR Agency One moves in with Housr to take the Property Tech scale-up across the pond

Housr, the “Tinder for student housing” PropTech start-up has swiped right on PR Agency One to take its brand to the next level, ahead of its expansion stateside.

The student living start-up which streamlines the process of finding a student property, and organising and paying for utility bills, has selected PR Agency One to raise its profile on both sides of the Atlantic. The tech business is gearing up to complete its next funding round, expand in the USA, make key hires, and is continuing on its mission to tackle the student housing crisis.

Set up in 2011, PR Agency One is the agency known for delivering creative effectiveness, and providing insight-driven creative solutions to complex business problems. It has offices in Manchester and London and operates in up to 40 countries worldwide.

The award-winning PR agency will support Housr and its co-founder & CEO, Harry Panter, in developing their profile through a strategic PR and social media campaign which integrates earned media, video and content, to generate media coverage in top-tier national, broadcast and trade press.

The [Manchester-based] student living start-up was founded five years ago by university friends Harry Panter and Ben Clayton, and uses AI to eliminate the administrative tasks that typically accompany the process of securing a rental property. Its property marketplace portfolio of 45,000 properties currently covers Manchester and Birmingham in the UK.

Rick Hollister, account director at PR Agency One, said: “Housr is an exciting business with incredible plans for the future – we’re thrilled to be on board to help Harry, Ben and the rest of the Housr team realise their ambitions. It’s time to put the tech scale-up on people’s radar in the UK and US, ahead of a year of significant milestones for the business.

“We have vast experience in raising the profile of tech start-ups and their founders as they scale, raise funding and acquire customers. We understand the marketing challenges start-ups face and are well-equipped to help them navigate the challenges of being an early-stage enterprise.”

Harry Panter, co-founder & CEO at Housr, said: “PR Agency One stood out as the perfect partner to help propel us on our mission to tackle the student housing and housing affordability crises in the UK and the US.

“Its tech PR team has a brilliant understanding of our business, the industry, and how to amplify our key messages to the audiences we want to reach. As we grow in the coming months and years, we need a communications partner that can adapt and iterate with us.”

Housr recently made the inaugural Greater Manchester Tech Climbers 2023 list and Harry was named in North West Business Insider’s 42 Under 42 list.

PR Agency One is an expert in building brand and sector awareness for a broad range of organisations across the retail, healthcare, technology, built environment and financial services industries. It delivers big brand campaigns that deliver outcomes, and incredible activations with stratospheric metrics, all with a UK and international reach, via its One Network.

By Mark Adair – Correspondent, Bdaily

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