South African creative agency expands into UK market with London office launch

The Racket Club, a South African based full-service, experience-led creative agency, has extended its reach internationally with the launch of its London office.

The new venture will be led by Business Director Jemima-Faye Goodall, a serial entrepreneur who founded and operated a successful agency with high-profile clients in the UK, US and South Africa. Jemima-Faye was hired given her extensive experience in the UK market and expertise in full-service digital and branding solutions.

Founded in 2014 by Managing Director Grant Pleming, The Racket Club helps clients increase brand awareness and consumer engagement by merging creativity with an insight-led, data-driven approach to build bespoke live, digital and integrated experiences.

The agency’s services include brand strategy, creative development, digital activations, live activations, and influencer and public relations campaigns. The Racket Club’s client base crosses all industries, including food and beverage, automotive, sports, hospitality, fashion and apparel, banking, television, telecommunications and consumer goods.

The company boasts a clientele that features industry giants like Red Bull, Mercedes-Benz, Peroni, Nissan, Dunkin’ Donuts, Club Med, Lyre’s, Bata and Superdry. The agency’s foray into the UK market leverages its prior triumphant launch of a prominent UK based fintech company.

Grant Pleming commented: “The Racket Club has long partnered with large global brands to create and execute innovative work that builds lasting relationships with their target audiences.

“International expansion has always been one of our goals, and with the opening of our London office, we’re pleased to build on our successes and continue partnering with more brands to create meaningful impact in their markets.”

Jemima-Faye Goodall added: “Today, we have more access to valuable data than ever before. As The Racket Club expands into the UK market, we’re excited to harness this information and use it to provide measurable results for new clients through digital, live and integrated applications.”

By Matthew Neville – Senior Correspondent, Bdaily

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