All smiles as the Leeds Rhinos announce new sponsor

Leading cosmetic dental brand, Smmmile, has announced an exciting new sponsorship deal with Leeds Rhinos, becoming its official dental partner for the upcoming rugby league season.

The collaboration will see Smmmile offer exclusive dental packages to all Rhinos teams including Men’s, Women’s, Wheelchair, Academy and Netball, as well as all club employees. In addition to this, the partnership gives Smmmile the right to advertise its services during the Leeds Rhinos Men’s matchdays, enabling the dental brand to reach an entirely new local audience.

Smmmile will also provide fans of the Rhinos with exclusive discounts and deals on a comprehensive range of dental treatment plans at the state-of-the-art practice in Leeds city centre.

The exciting partnership comes during a pivotal time for Smmmile, as it looks to further cement its status as the premier dental provider in Leeds. In September, the dental brand announced its new venture with Leeds Knights, becoming the ice hockey team’s Official Dental Partner for the 2023-24 season.

With four locations across the UK, Smmmile opened its Leeds practice in Autumn 2022 and has been transforming the smiles of the city since. The brand’s presence extends to clinics in Nottingham, Newcastle and Bristol.

Smmmile is helping to revolutionise aesthetic and general dentistry by helping all of its customers create their dream smile by offering personalised treatment plans. The brand specialises in Invisalign® solutions, as well as general dentistry, composite bonding and teeth whitening - all at the best prices, providing the best dentist-led experiences and delivering the best results.

Raph Pascaud, Co-Founder of Smmmile said “We are very pleased to be partnering with Leeds Rhinos and to have the opportunity to offer all their players and employees’ access to high-quality dental care at our state-of-the-art practice in Leeds city centre.

“The sponsorship is also a fantastic opportunity to introduce the brand and our dental services to fans and supporters who regularly come to watch their beloved sports team. As a local business, it’s a source of pride for us to support and forge relationships with organisations like Leeds Rhinos.”

Ben Turnbull, Business Development Manager of Leeds Rhinos said “We are incredibly excited to welcome Smmmile as our official dental partner. The partnership not only enhances our commitment to the health and well-being of our players and staff, but also extends our reach into the local community. We look forward to an impactful collaboration and hope to spread more smiles across Leeds.”


By Mark Adair – Correspondent, Bdaily

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