Member Article

Fabulosa Brings Fragrance to Festive Season

Fragrance-led home and lifestyle brand Fabulosa is applying its highly innovative take on fragrance to the festive season, with the launch of a number of new collections inspired by bestselling Christmas gift sets.

Representing the latest additions to the brand’s extensive product range, the new launches introduce a plethora of exciting fragrances, which are being rolled out across Fabulosa’s most popular SKUs for the holiday season.

The Christmas Comforts trio can be found in Home Bargains stores, is inspired by the UK’s favourite candle scents and has been released in Icicle Kisses, Christmas Biscuit, and The Night Before Christmas.

Fabulosa Cheshire consists of three new fragrances; Gingerlily Heaven, Hot Pink Pepper and Coastal Sea Fennel, and is available for consumers to purchase in Home Bargains.

Sphinx, on shelves now in Savers stores, is a new, sweet, woody fragrance, with slight top notes of geranium and cardamon wrapped in a warm vanillic amber musky woody fond.

Coming soon to B&M, the Love collection is a quartet of refreshing, fruity fragrances, with the launch of new scents Fresh Grapefruit, Fresh Cucumber, Pomegranate, and Coconut.

Completing the Christmas gift set-inspired ranges is the brand’s limited edition scent Winter Angel, which was relaunched this season in response to popular demand, with the addition of several new SKUs.

The new collections are available to shop in a range of high-street retailers this winter including B&M, Aldi, Home Bargains, The Range, Poundland, Wilko and the Range.

Adam Burnett, Global Brand Director at Fabulosa, commented: “A key driver of Fabulosa’s record growth to date has been our passion for fragrance innovation, which remains firmly at the heart of our purpose, along with making cost-effective cleaning a reality for consumers – particularly as we approach the holiday season.”

Adam continued, “As the seasons change, so does consumer appetite for fragrance. Shoppers begin to look for different types of scents to fill their homes with, and our Christmas gift set-inspired collections are the perfect fragrances for shoppers to fill their homes with ahead of the festivities.”

Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.

Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

The brand is also making significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy.

This was posted in Bdaily's Members' News section by Melissa Chawner .