Member Article

Assisi Pet Care acquires Burns Pet Nutrition

The directors of Assisi Pet Care Group, which is headquartered in Melton Mowbray, have announced the acquisition Burns Pet Nutrition, for an undisclosed sum.

Burns Pet Nutrition was founded 30 years ago by John Burns MBE. A qualified vet, John Burns developed formulations which are focussed on pet health, in order to solve the common problems that he was seeing in his vet practice. Today, the Burns brand of pet food is well known for its high quality dry and wet dog food products as well as its recently introduced range of products for cats.

Yorkshire-based entrepreneur Peter Mangion, founder and CEO of Assisi Pet Care, said: “We are proud to be adding the highly regarded Burns brand to the Assisi portfolio of brands but are equally pleased to be welcoming the fantastic Burns Pet Nutrition team to our organisation. The Burns brand is a perfect fit for Assisi in that animal health and well-being are central to the brand’s proposition. I am delighted that through this acquisition, we will add some excellent people in product development, marketing, sales, finance and operations functions, based in Kidwelly, Wales.

“We look forward to working with our new colleagues as we integrate the Burns brand into the Assisi portfolio and strengthen our offer to our customers across Europe. The acquisition of Burns Pet Nutrition is the first transaction since the recent investment in Assisi by Wind Point Partners and signals our commitment to execute on our growth strategy in the European Pet Care market.”

John Burns, founder of Burns Pet Nutrition said: “After 30 years of owning and growing Burns Pet Nutrition I feel that is time for me to retire and hand over the reins. It has been a joyful and, at times, difficult journey I have had a great deal of support from many people and organisations over the years and I would like to extend my grateful thanks to all of them. I am delighted that Assisi Pet Care is a good fit for Burns and they will grow the Burns brand in a responsible, ethical way.”

Assisi were advised in the transaction by Clarion (legal) with a team including Michelle Kershaw, Isabelle Hammond and Jonathan Simms; Alvarez and Marsal (finance); and TAP (tax).

Burns were advised by Lexington (corporate finance), DJM (legal), and Bevan Buckland LLP (tax).

This was posted in Bdaily's Members' News section by Ruth Robinson .