Member Article

Growthcurve appointed by mindful, breathing exercise app Lungy

Independent digital growth-marketing agency Growthcurve has been appointed by breathing exercise app Lungy to handle its growth and marketing strategy.

Growthcurve will target potential users that need help with anxiety, stress or sleep-related conditions - circumstances that can be improved with Lungy’s interactive daily breathing exercises. Growthcurve’s award-winning studio team will create a series of user acquisition campaigns for social channels in the US and UK including Meta Ads, Google Ads and TikTok Ads. The campaign will expand out to wider mobile networks and across Europe and Asia in due course.

Founded by NHS Doctor Luke Hale, Lungy is a mindful breathing app that generates an interactive audio-visual experience for users with every breath. The exciting app combines medical rigour, award-winning visual design and mobile technology to guide users through a series of daily exercises, reacting in real-time with their breathing via the mobile phone’s built-in microphone.

Lungy is exploring how to take the app beyond wellness, to support patients who may be impacted with breathing problems such as asthma, COPD and long covid.

Commenting on the appointment, Charlie Biles, Senior Growth Marketing Manager of Growthcurve said: “As an agency, there’s nothing better than meeting a founding team that you connect with on your shared values. At Growthcurve, our mission is to grow companies that move humanity forward, and Lungy is set to change the lives of many with its impact on mental health, wellness, and its long-term medical development for people with breathing problems. We are honoured to be trusted with the growth of such an important business.”

Luke Hale, Creator of Lungy: “Lungy was developed to be a powerful and accessible breathing platform that anyone can use. We’re delighted that Growthcurve instantly saw Lungy’s potential to grow, and we’re excited to bring Lungy to a much larger audience.”

This was posted in Bdaily's Members' News section by Business News .