Member Article

Digital Agency Brushes Up Tech Innovation For Online Retailer

Digital experience & performance agency, Enjoy Digital, scooped the retail category at the Drum Digital Industries Awards, recognised for transforming Valspar’s digital presence and generating significant revenue growth.

Enjoy were commended for delivering a transformational digital strategy for Valspar, creating an immersive, interactive, and inspirational platform, which brings the ecommerce experience alive through innovation and seamless customer journey mapping.

The digital team has painted a bigger picture for Valspar, by moving their instore service into a unique and tangible digital experience, through the integration of new virtual assistant technology.

Accessible online or in-store (via QR code), the Valspar Virtual Assistant is a digital application designed to guide customer purchase decisions, offering interactive tools, such as:

● A photo uploader: helping users pin-point a paint colour by uploading a photo from their device

● A colour visualiser: visualising what that colour would look like in their home

● A coverage calculator: determining the quantity and cost of paint needed for the project

● Informative video guides: guiding users through this journey from inspiration to purchase while suggesting the latest colour trends

The integrated features are designed to assist customers to easily navigate the state-of-the-art colour matching technology in which Valspar can create any colour the eye can see (over 2.2 million colours).

Enjoy has enabled the global paint brand to simplify and streamline the user journey while accelerating the paths to purchase. Eliminating the paradox of choice, and enabling a simple and fun user journey to purchase the perfect colour match.

Si Muddell, Growth Director at Enjoy commented: “The innovations we have implemented to advance the Valspar site have been developed through intense data analysis and customer feedback. This is insight driven design, with customers at the heart. A result of us using the crisis of lockdown to look at everyday offline consumer choices, and redefining the online customer journey. Working collaboratively with the wider team at Sherwin Williams has been pivotal, and the ambitious appetite for transformation has really enabled us to push the boundaries for the overall experience. I’m incredibly proud of the team in picking up the retail category at the Digital Industries Awards, it really reflects their meticulous work and creativity.”

Valspar, subsidiary of the world’s biggest paint manufacturer, Sherwin-Williams, and one of the most popular paint brands on the global market has since seen a significant increase in traffic and sales as a direct result of their new digital experience.

Enjoy Digital were also highly commended in the digital transformation category on the night.

This was posted in Bdaily's Members' News section by Jamila Juma-Ware .