Leeds based marketing agency announces ‘significant milestone’ with self-rebrand

Punch Creative has launched its self-rebrand today, alongside a new website and brand persona, marking a ‘significant milestone’ in the agency’s evolution.

The new brand identity intends to reflect Punch’s “commitment to innovation, personality, and the client experience”.

Punch, which initially began as a design for print agency in 2007, has transformed significantly into a full-service integrated agency offering services across brand, digital marketing, creative design, PR communications, and web, game and app development.

In April of this year, the agency reported a 30 per cent increase in turnover to £1.5m, and has since grown their team to 28 staff members. The company was noted as one of the first UK businesses to move to a four-day-week back in 2020, and also runs a staff profit share scheme.

Richard Lowes, Creative Director, commented: “It felt like the right time to refresh the brand after some fundamental changes to our agency. We reflected on who we want to be and what our clients value most about us.

“Agency land is ever-changing, but the constant for us will always be the value of creative thought. This meant the creative had to reflect a sense of fun and uniqueness.

“We wanted the brand to feel both positive and optimistic through the visual and verbal identity. It was important that it didn’t feel too linear or orderly, because creative thought doesn’t follow straight lines. This is the central theme to the new look.

“Punch has changed a lot since 2007, but essentially we want to enjoy our time in the studio, and time spent with our clients too. That doesn’t sound overly intellectual, but it’s important to focus on what’s real to you, rather than the most recent brand trends.

“Now, in the past six months, we’ve onboarded 10 new clients across the SaaS, Automotive, Hospitality, Sustainable Design and Financial sectors. We see the refreshed brand identity as redefining our core values as we continue to grow.”

By Matthew Neville – Senior Correspondent, Bdaily

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