Lavazza unveils first look at renovated ‘immersive' central London Flagship store

Italian coffee brand Lavazza has showcased its newly renovated Flagship store in central London, with contributions from renowned artists to Michelin starred chefs for a unique consumer experience.

The London store was inspired by the brand’s first store based in Milan. Situated in a historical building opposite the ‘iconic’ Liberty store on Great Marlborough Street, Lavazza has engaged with renowned names, from design to gastronomy, to transform the London Flagship.

The newly renovated concept store creates a ‘unique consumer journey’ from the Caffetteria through to the Pasticceria and Gastronomia, with a menu inspired by Michelin-starred chef Federico Zanasi. The extensive coffee menu includes Lavazza exclusive coffee design recipes, pastries, dishes and Aperitivos.

The Lavazza Flagship will launch a signature pastry offering by Chef Marco Pedron, available from breakfast through to afternoon tea, available exclusively at the Lavazza Flagship London and Milan Stores.

A new gastronomy menu will also be launched by Michelin starred chef Federico Zanasi with dishes from Homemade savoury Maritozzo with Burrata and crispy Octopus to Focaccia with Stracciatella cheese, Mortadella and pistachio pesto, which can be enjoyed with coffee inspired twists on the classic Aperitivo.

Gloria Bagdadli, Global Retailing Director, Lavazza Group, commented: “The Lavazza Flagship Store in London is a place where customers can immerse themselves in coffee experiences.

“The newly designed space from the Caffetteria to the Pasticceria and Gastronomia, offers exclusive ways to enjoy our 1895 Specialty Coffee by Lavazza, Italian Michelin starred gastronomy and awarded creativity in Italian pastry.”

At the Lavazza Flagship Store, experiences for guests will include “memorable coffee moments”, where a Coffelier, the sommelier of coffee, will prepare coffee-based creations and present different extraction methods in front of guests. The 1895 Speciality coffee range has been selected by Lavazza for the London Flagship store.

The Flagship will “capture guests’ imagination” as they move beyond the main coffee bar through to cosy coffee corners. A new destination will be unveiled off the main entrance, The Argyll area, a table service space with comfortable seats to enjoy the coffee experience centred around an art installation.

By Matthew Neville – Senior Correspondent, Bdaily

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