Member Article

TV campaign casts spotlight on Solmar

One of the UK’s fastest growing villa holiday companies has launched its biggest ever TV advertising campaign.

Solmar Villas, which will celebrate its 30th anniversary in 2024, has invested £1million in an exclusive partnership with Channel 4 as it looks to grow the business further.

The campaign will launch on Boxing Day with adverts set to be featured at peak viewing times during some of the channel’s most popular shows such as Gogglebox, The Great Pottery Throwdown and The Last Leg.

Sharon Bradbury, Solmar’s sales and marketing director, said: “This is a huge investment by Solmar and by far the biggest TV campaign we have ever run.

“It forms part of a wider strategy and investment to establish Solmar as a household name in 2024 and people’s number one go-to villa company for all their holidays whether it be winter sun, summer sun, family fun or a holiday of a lifetime that they’re after.

“The whole team is excited to see Solmar featured on national television and we’ve secured some terrific spots at prime viewing times.

“January is always our busiest month of the year with people planning their getaways for the new year and we look forward to supporting our existing agents and of course new ones.”

The investment follows Solmar’s recent success at the 2023 British Travel Awards where it picked up seven gold awards including Best Medium Travel Company for Villa Holidays.

The company has also acquired more than 450 villas as a result of the recent closure of the James Villas brand and is set to start the 2024 holiday season with more than 2,000 properties in its European and US portfolio.

Villas on the Ionian coast, Kos, Ibiza and the Peloponnese have all been added as new destinations this year and the company has plans to expand this portfolio further over the next 12 months.

Solmar, which is based in Burton-on-Trent, was created by John and Maria, the parents of Chief Executive Julie Blake, in the 1980s after they bought their own villa and started to rent it out.

To celebrate its 30th year, Solmar has launched an exclusive offer for travel agents to win a Solmar Villa Voucher worth up to £750 in a special prize draw. The offer is only applicable for bookings made between January 1 and January 29 by a registered travel agent.

This was posted in Bdaily's Members' News section by Melanie Boulter .