Seven Dials Market bids farewell to top earners in order to ‘incubate new food talent’

KERB, a hospitality organisation founded in 2012, focused on delivering impact, opportunity and joy through great food, announces huge changes at Seven Dials Market, proving there is more to the mission than just money.

Four of Seven Dials Market’s highest revenue traders, who have advanced through the KERB ecosystem, are departing Seven Dials Market by 13 January. Originally offered a 12-month licence, KERB returns to their original ambition of providing opportunities for small businesses to test their food concept, before moving on to brick and mortar restaurants.

Having built credible reputations supported by KERB and its trading opportunities, the four members: Truffle, Club Mexicana, El Pollote and Curry on Naanstop, leave Seven Dials Market in January.

Between them, they generate a combined revenue of over £465k each month and now own nine bricks and mortar sites; a physical marker of the businesses success and the value of KERB’s support. Truffle’s five sites are located in Soho, Southbank, Stoke Newington, St Christopher’s Place and West Hampstead.

Club Mexicana has sites in Soho, Spitalfields and Brixton. El Pollote opened their first site in summer 2023 on Carnaby Street. 29 per cent of KERB’s inKERBator graduates go on to open their own sites.

Truffle, founded by Tom Bickers, began their journey with KERB in 2018, when they joined KERB’s inKERBator programme. The nine week programme involves three weeks face to face study with KERB experts, followed by six weeks trading at a lunchtime KERB market in the city. Truffle began by serving steak and chips with a truffle gravy.

The KERB team worked with Truffle to develop a burger offering pre–opening at Seven Dials Market. Since opening in Seven Dials Market in 2019, Truffle has generated over £3.6m in revenue from that location alone; the equivalent of 327k Truffle burgers. Today, they have five restaurants in London.

Tom Bickers, founder of Truffle commented: “The KERB inKERBator programme was integral in Truffle’s success. Since then, we’ve opened five branches across London. Seven Dials Market has been the springboard needed for us to continue growing due to a low start up costs and its central London location.”

Seven Dials Market welcomes four new independent, owner-operated businesses this January: Lucky’s Hot Chicken, which joined KERB’s inKERBator in 2017, Los Gordos, a recent graduate from 2022, long-standing member Motherflipper and Kolkati, another original KERB member.

By Matthew Neville – Senior Correspondent, Bdaily

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