Member Article

Smart Protein announces launch of new active and wellness nutrition range including 142 store Tesco listing

Smart Protein, part of The Original Fit Factory’s wellness ecosystem of products and services that elevate the wellbeing journey for everyone, have announced the launch of an all-new range of premium active and wellness nutritional supplements launching online, and across 142 Tesco stores nationwide.

The nutritionist formulated, science backed range has been crafted to make nutrition both straightforward and accessible to everyone amidst an increasingly confusing landscape, where consumers feel they lack the knowledge to be able to make informed choices to improve their wellbeing.

In fact, in a December survey conducted by the brand, just 21% of the 2000 UK adults surveyed explained they had a strong understanding of how to use nutritional supplements, how they work and their benefits, it perhaps also therefore no surprise that a staggering 76% would like to see more education and support on taking supplements, with 66% favouring simple, digestible information to help them do this.

In-line with combatting this, Smart Protein’s holistic range of 12 core products has been created to help customers easily shop by the results they are looking for, and with 28 flavour combinations, great taste also a focus for the brand, the products sit across two categories, ‘Active’ and ‘Wellness’, focused on delivering outcomes that create lifelong wellbeing and an edge to your daily lifestyle.

This includes a comprehensive range of ‘Active’ sports nutrition products - including protein powders, creatine and an electrolyte - meticulously crafted to elevate your workout, enhance your performance and nourish your body.

In the ‘Wellness’ category meanwhile, sits a well-balanced range of vitamins and supplements - including nootropics, gummies and supergreens - designed to nurture your body and uplift your mind, from gut health, to immunity, skin health, sleep, focus, concentration, and bone and joint health.

Sharing his excitement to be launching the range, David Weir, Founder and CEO of Smart Protein parent brand, The Original Fit Factory, explains:

“It’s incredibly exciting to be launching the new Smart Protein range, especially so with the support of one of the UK’s biggest retailers in Tesco. Our products are for anyone looking to take small steps towards being their best and achieving a lifestyle edge - it’s about providing people with life hacks to live smarter.”

Weir adds: “A lot of people want to do more for their health but don’t know where to start or what to do because nutrition has become complicated - we want to change that, revolutionising the nutritional supplements space.

By delivering on a first of its kind shopping experience, both on and offline, that encourages consumers with clear guidance on supporting their desired lifestyle outcomes, with high quality, delicious tasting premium products, we are inviting the whole world to feel good.“

With a focus on breaking down barriers through education in everything they do too, the team are continuing to build out their expert team, with Personal Trainer and Performance Coach, Bobby Rich, who has worked with the likes of the Beckhams, Madonna and Jason Statham joining the brand as Active Expert Ambassador.

Speaking of his excitement to be joining forces with Smart Protein, Rich says: “I want to help people transform daily routines into rewarding rituals where perhaps in the past the hardest thing has been simply knowing where to start.”

Rich adds: “I feel passionate about what we can achieve, helping anyone make positive changes which fit their lifestyle. It’s encouraging small steps to help others be their best and receive that edge.”

The appointment of one of the UK’s leading nutritionists, Tina Lond-Caulk, as Lead Nutritionist, further strengthens the brand’s in-house expertise too, and Tina will work with Smart Protein’s wider expert team to help bring further products to market, to deliver on providing the most accessible and trusted, great tasting, premium nutritional supplements, that elevate the wellbeing journey for everyone.

Tina comments: “I’m thrilled to be working with Smart Protein to bring the very best products to market, and to simplify nutrition, empowering as many people as possible to improve their wellbeing.”

Smart Protein’s extensive launch range will be available to buy across 63 countries outside of the UK.

This was posted in Bdaily's Members' News section by Lucie Hayes .