Member Article

M-Cube selected as Technology Partner for ISE’s 20th anniversary edition of the show

M-Cube will create dedicated immersive content and digital experiences for +60,000 attendees

M-Cube, the instore digital entertainment provider, has been selected as the Technology Partner for Integrated Systems Europe (ISE) 2024 taking place from the 30th January - 2nd February.

Integrated Systems Europe, often referred to as ISE, is the largest audiovisual and systems integration show in the world. Launched in 2004, the annual four-day event brings together decision makers from the AV channel, such as integrators, installers, distributors, resellers, manufacturers, and consultants, and many others.

As Technology Partner, M-Cube will create dedicated content to celebrate ISE’s 20-year anniversary. The content will be displayed in a dedicated LED installation – called Time Tunnel – that will connect the South Entrance to Hall 2. The installation will immerse attendees in an emotive journey through ISE’s growth over the past two decades.

David Berrios, Marketing Manager at ISE, commented: “We wanted to create an experience that truly captured the values of ISE. After looking through M-Cube’s previous work, we knew that it would be the right company to partner with us for the event. M-Cube is unique in its ability to create emotional content specifically for digital signage and, as a result, this is the perfect collaboration. We look forward to experiencing the installation at the event.”

Carlo Cecchetto, Marketing Manager at M-Cube, commented: “It’s a real privilege to be chosen as the Technology Partner for ISE. The ISE events bring together a community of likeminded individuals and companies who are taking significant steps to innovate the industry and provide excellent experiences for customers. We’re looking forward to our Time Tunnel display being shown to the masses, allowing people to connect with the values of ISE. It acts as a reminder of how effective well designed digital content can be in forging emotional connections. We would like to thank ISE for their continued support and collaboration.”

This was posted in Bdaily's Members' News section by Lucy Jefferson .