Liquid supplement specialist announces retail expansion via new partnership

Nottingham based liquid vitamin, nutrients and minerals manufacturer Nutrivitality has partnered with The Good Food Group, to represent Nutrivitality and its brands with retailers in the UK.

The Nutrivitality brands, which include its liquid collagen and skincare line SKINGLO, will be supported by The Good Food in UK retailers, including Boots, Holland & Barrett, Wholefoods, Planet Organic, Selfridges and more.

‘Pioneers’ of liquid nutritional supplements, Nutrivitality has created a range of liquid supplements aimed at improving the skin from the inside, improving gut health, increasing energy, strengthening the immune system and joints, improving women’s health and multivitamin support for the family.

John Knox, Managing Director of Nutrivitality, commented: “There is a growing global focus on health and wellness, with people proactively seeking ways to improve their overall well-being. This has led to more and more people looking for dietary supplements”.

“This collaboration with The Good Food Group marks a significant step in our goal towards enhancing the array of health and wellness products available to consumers throughout the UK by allowing us to bring our unique liquid formulations to major retailers.

“Liquid format products typically have higher efficacy rates than traditional tablet supplements, and come in a range of formats such as liquid droppers, sprays, shots or sachets for a convenient way to take supplements on-the-go.

“We’re excited to see what the future holds for this partnership and are confident that our combined strengths and shared vision for advancing health and wellness on a global scale will bring success and positive change to the market.”

The global liquid dietary supplement market has seen significant growth in the last few years, with the industry anticipated to hit $27.73bn by 2027.

Since its commercialisation in 2019, Nutrivitality grew into a “leading player” in the liquid supplement market, developing its own Nutri Protect technology which encases its supplements in a liposomal ‘life-jacket’ until it reaches the right part of the body.

This liposomal technology means vitamins can be easily absorbed into the bloodstream quickly and effectively, without getting neutralised in the digestive process. This allows the vital nutrients to get to where they’re needed more efficiently and at higher levels than with traditional supplement formats.

By Matthew Neville – Senior Correspondent, Bdaily

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