Final homes unveiled at ‘hugely popular’ flagship East London development

Guinness Homes has unveiled the final release of Shared Ownership homes at Leaside Lock, its flagship development in Bromley-by-Bow.

With the successful sale of all one and three-bedroom apartments since launch, 2024 marks the last opportunity for buyers to purchase the remaining two-bedroom Shared Ownership homes at the ‘hugely popular’ East London development.

Hellyn Fairbrother, London and South East Regional Sales Manager at Guinness Homes, commented: “We have seen overwhelming popularity for our Shared Ownership homes at Leaside Lock since we launched back in 2021, with every phase at the development selling out.

“With the final remaining two-bedroom Shared Ownership apartments at Leaside Lock available, this will be the last opportunity to secure a place at this sought-after development, and we are expecting to see a great deal of interest over the coming weeks.”

The major development has become an established focal point for the area, comprising a total of 965 homes. The neighbourhood has been carefully designed so that residents have everything on their doorstep.

A broad range of unbeatable amenities are planned on site, including a café, a gym, a convenience store, and co-working space, all set to open in 2025.

Situated on the banks of the River Lea, residents at Leaside Lock can enjoy East London’s bustling canal network, home to stretches of outdoor space alongside the world-famous London Aquatics Centre and Westfields Stratford.

Recognising the importance of outdoor space in London, private balconies offer views over the city, and this space allows residents to create an extension of their living space. Located close to a plethora of local shops, restaurants and bars, residents at Leaside Lock benefit from a “buzzing” central London neighbourhood.

A short walk from the development is Roman Road, a historic street lined with independent cafés, boutiques and bakeries, where three times a week a 150-year-old market brings fashion stalls, fresh produce and delicious street food to both locals and visitors.


By Matthew Neville – Senior Correspondent, Bdaily

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →

Enjoy the read? Get Bdaily delivered.

Sign up to receive our popular morning London email for free.

* Occasional offers & updates from selected Bdaily partners

Our Partners