Member Article

CampWild and Vango UK announce Strategic Partnership

CampWild, the pioneering project that aims to inspire and enable access to nature including wilder camping experiences, is proud to announce a strategic partnership with Vango, one of the oldest, largest, and most renowned camping brands in the UK.

This collaboration brings together CampWild’s vibrant community and Vango’s extensive range of high-quality camping products to collaboratively remove any intimidation around camping kit, specifically for wild camping.

The partnership initially focuses on several exciting initiatives:

1. Kit Grading System: CampWild and Vango will introduce a Kit Grading System that aligns Vango’s extensive product range with CampWild’s Wild Grade system, ensuring campers can easily find the gear that suits their specific needs, depending on the space they are intending to visit.

2. National Outdoor Expo: The partnership will be showcased at the 2024 National Outdoor Expo in Birmingham, where CampWild and Vango will collaborate to bring expertise on kit and equipment to the event, offering valuable insights to outdoor enthusiasts looking to access and explore nature.

3. Exclusive Kit & Equipment Resources: CampWild’s community can look forward to exclusive content, how-to tips, guides, and resources from Vango, which will help to demystify camping equipment, and make it accessible and approachable for all.

Talking about the partnership Tom Backhouse, co-founder of CampWild, said, “Joining forces with Vango is a big milestone for us; to partner with a brand that totally shares our passion for making camping accessible to everyone is really exciting. This strategic partnership aligns perfectly with our mission of helping people access, explore, and camp in unique locations, while also ensuring they have the right gear for the adventure.”

Vango, with over 60 years of expertise in the camping industry, is known for its diverse range of camping products catering to all levels of outdoor enthusiasts.

Chris Bishop, Marketing Manager for Vango’s Technical portfolio, said, “CampWild has been a key advocate for our brand, and we are proud to support their mission of outdoor access and the alignment with our goals of increasing access and engagement with the great outdoors. This partnership enables us to further contribute to the camping community by providing quality equipment and expertise for a wide range of camping experiences that CampWild is facilitating for its members.”

Vango’s extensive product range, covering everything from family camping to technical mountaineering, aligns with CampWild’s goal of removing intimidation around camping equipment, particularly for wild camping. The affordability, technical prowess, and diversity of Vango’s offerings make them an ideal partner for CampWild’s inclusive mission.

Concludes Tom Backhouse: “As the partnership unfolds, I am truly excited about the positive impact we can make on the camping community; making outdoor adventures not only more accessible, but as safe and as enjoyable as possible for everyone.”

This was posted in Bdaily's Members' News section by CampWild .