‘Pioneering’ Spanish beauty brand appoints London creative agency for UK launch

Spanish beauty brand Secretos del Agua has announced its appointment of London based creative social agency System ahead of its UK launch.

Founded by Keith Foggan in 2020, London based creative social agency System works with lifestyle brands domestically and internationally to help unlock their potential on social and accelerate growth, providing services across content, influencers and paid social.

The agency has expanded its client roster with the signing of Secretos del Agua, Spain’s ‘leading’ biodynamic beauty brand that specialises in regenerative skin. Their body and hair care range use natural resources that are backed by science, kind to nature and sold in over 800 salons across Spain.

The partnership will see System come on board to pioneer the brand’s direction on social media, with a focus on creating content and messaging that demands attention from UK consumers.

Speaking about the appointment, Keith Foggan, Founder of System, commented: “We’re passionate about working with brands that challenge and bring something distinctive to their category. Secretos del Agua offers us the opportunity to change the UK conversation in skincare.”

Daniel Martin de Bustamante, Managing Director of Secretos del Agua, added: “System stood-out as the partner to bring creativity and attention to our social channels, as well as be a valued strategic partner for our launch into the UK market. We are excited to see what we can achieve together.”

By Matthew Neville – Senior Correspondent, Bdaily

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