Mexican eatery Boojum set to travel across the Irish Sea

Mexican eatery Boojum has set its sights on Leeds for their next store opening, after its runaway success story of opening 15 stores, predominantly located in Belfast and Dublin, since 2007. 

With a vision for further expansion in major UK student cities, Leeds will be award-winning Boojum’s first mainland UK store and 16th site overall.

Vibrant, diverse, and passionate about their product, Boojum offers wholesome, fresh, and tasty food, and will be mirroring its innovative operating model in mainland UK. To deliver the freshest experience in the UK and as a firm sign of their commitment to their expansion plans, Boojum will make a significant investment in a new Leeds based central production kitchen, alongside the new store investment.  The investment across both facilities will create 40 new jobs for Leeds.  “We’ve seen other brands try to expand and not build out the necessary supply chain solutions to deliver the optimum experience. This often results in out-of-stock days or food sitting on shelves longer for the consumer, neither are ideal. Our investment is aimed at delivering the freshest, highest quality Mexican product in the market.” said Robert Powell, Head of Operations for Boojum.

Operating a multi-channel, sit-in, takeaway, click ‘n’ collect and delivery model from the Leeds store will help to develop a cult following amongst the city’s students and passionate foodies alike - almost 150k social media followers illustrate its success so far. 

The Mexican fast-casual brand digital first approach has led to industry-leading store economics  with particular success in the click and collect and delivery channels, earning them a spot at #6 in Deliveroo’s 2023 list of top trending dishes globally (the number one Mexican fast casual brand on the list).

Boojum have a vision to deliver 25 stores over the next five years in major UK student cities starting with Leeds.  The current pipeline extends into Nottingham, Birmingham, Liverpool and Manchester with new store announcements expected very soon.

Boojum Founder David Maxwell said, " Boojum's expansion into Leeds is no coincidence. The city's bustling student life and reputation as a foodie paradise make it the perfect stage for our vibrant flavours. We're not just serving food; we're creating experiences and we're excited to blend our Belfast roots with the dynamic spirit of Leeds. "

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →