Pop culture brand announces ‘major licensing upgrade’ in Universal Studios partnership

Fanattik, the North West based award-winning pop culture brand specialising in limited edition affordable collectibles has renewed and grown its licensing partnership with Universal Studios to celebrate their upcoming 10-year anniversary of working with the studio.

As well as classic titles such as Back to The Future, Jaws and Jurassic Park which Fanattik already produces gifts, kitchenware, home décor and collectibles for, new titles added to the licence agreement include Shrek and The Fast & Furious franchises, both of which have big anniversaries coming up.

Anthony Marks, Managing Director of Fanattik, commented: “Signing with Universal all those years ago was a pivotal moment in our company’s history so it seemed apt that we celebrated our recent 15th anniversary by hiring a cinema to show a Jurassic Park film

“Everyone at Fanattik HQ dressed up in inflatable dinosaur costumes as well as hiring a Jurassic Park Jeep and the team then recreating famous scenes from the film.”

Fanattik was a finalist at the UK Licensing Awards for Best Gift Range for its 30th anniversary Jurassic Park collection which was launched at the Natural History Museum in London in 2023 and their Back to the Future Desk Pad is a 2024 nominee for Gift of the Year in the UK.

Fanattik is an award-winning gift company, successfully working with licensors and retailers for more than fifteen years. A licensing partner for some of the most iconic film and video game titles ever released, the award-winning limited-edition collectibles, gift and homeware Fanattik create are supplied to retailers in the UK, Europe and beyond.

Fanattik is an official licensing partner for Konami, Microsoft, Capcom, Hasbro, Netflix, Bethesda, Universal Studios, Paramount Studios, Konami Studio Toho, Asmodee and many more.

Fanattik Managing Director Anthony Marks was named Creative Entrepreneur of the Year for the North West at the Great British Entrepreneur Awards in 2023. Steven Bartlett the celebrated businessman and star of BBC’s Dragons Den recently called the event “The Grammys of Entrepreneurship”.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →