Metaverse studio announces new launch into Asia's largest Metaverse Platform ZEPETO

Karta, an award-winning Metaverse studio ‘pioneering’ the world of in-game experiential marketing, has launched its own studio dedicated to creating bespoke in-game experiences in ZEPETO, Asia’s largest Metaverse platform.

Karta aims to bring its signature of “visually stunning” experiences and results-driven approach to the fashion-focused avatar platform, with the first project for a global major brand already in production. The new studio is headed up by Lead 3D artist Dominique Sosseh, who has played a key role in Karta's growth over the past year. 

ZEPETO, the largest Metaverse platform in Asia, boasts a user base of over 400 million and an average of 20 million monthly active users. What sets ZEPETO apart from other Metaverse platforms is its predominantly female audience. 

The platform's rise as a global virtual fashion marketplace is fueled by its dynamic community of 3.6 million creators. Since its inception in 2018, ZEPETO has “revolutionised” the digital fashion landscape, with over 2.5 billion virtual items sold. 

Luxury fashion giants Gucci, Christian Dior, Nike, Ralph Lauren, makeup brand NARS Cosmetics and others, have all integrated their line of products onto ZEPETO for users to try on virtually.

ZEPETO offers a virtual space where users can freely experiment with diverse fashion styles and self-expression. Through its dedicated studio, Karta can now offer its bespoke services to such global fashion and designer brands, targeting ZEPETO’s fashion-conscious user base. 

Erik Londré, CEO of Karta, commented: “We’re thrilled to announce the launch of our latest expansion - our new ZEPETO studio. We see huge potential in the platform and the studio team we are building around Dominique Sosseh. 

“Just like the other platforms Karta works on, ZEPETO has a passionate community with its own culture and expression that we can not wait to help our clients and partners connect with it in a meaningful way.

Dominique Sosseh, Lead 3D artist of new ZEPETO studio, added: “I am so excited to be part of the team working on ZEPETO. ZEPETO is different to other Metaverse platforms, allowing us to work with a different range of clients and focus on a different audience than that of Fortnite or Roblox. I love its visual style, and its focus on self-expression.”

The ZEPETO studio marks another chapter of growth for the London based startup. Karta enjoyed a busy 2023 with the success of the TWICE Square fan-hub, built for K-pop megastars TWICE, which has been the most popular music experience of 2023 with over 50m visits. Last year the Metaverse studio also worked with other K-pop giants BLACKPINK.

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