Newcastle based tech consultancy finds new ‘smart office’ at One Strawberry Lane

After a decade at Generator Studios, hedgehog lab, a human-centred tech consultancy is moving its global headquarters to a new office space in One Strawberry Lane.

The new office is conveniently located in the heart of Newcastle and overlooking St. James’ Park, the new Stack Fan Zone and The Strawberry pub.

Sarat Pediredla, CEO and Co-Founder at hedgehog lab, commented: “Following our acquisition of Netsells at the start of 2023, it’s the perfect time to settle into a new homebase for our extended team and enhanced service offering. 

“Strategically One Strawberry Lane’s focus on environmental impact and renewable energy was the ideal choice for new offices as we start our journey toward a B corp Certification.”

hedgehog lab is officially moving into the new office in late February. Other tenants include Home Group, Connected Voice and Armstrong Watson. With six floors of workspace, co-working and meeting space, the lab already has a pipeline of plans lined up for hosting exclusive events, networking and engagement within the community.

Nathalie Baxter, head of workspace at Home Group which owns the building, added: “One Strawberry Lane has proved attractive to tenants and prospective tenants for a number of reasons. As well as offering high quality and adaptable workspaces, One Strawberry Lane is the only office space in the North East to have secured Smartscore accreditation.

“This means it’s a SMART building that places people and community and its heart, and the SMART tech is used to enable those organisations to thrive.

“One of the key features of One Strawberry Lane is its inclusive nature. It is very much a space where tenants can interact and share best practice and support each other. 

“We are thrilled to have hedgehog lab as our latest tenant. It’s an organisation that shares our values and general outlook on a number of fronts. We look forward to sharing this wonderful space with them.”

Aimé Watson Bachini, People and Culture Lead at hedgehog lab, concluded: “The new office is the perfect base for a global tech company like ourselves. Not only is the space beautiful to look at but it’s also functional and promotes collaborative working, which is really important to us. Being right in the heart of the city will be a big plus for our team too.”

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