Independent UK cocktail brand ramps up international distribution with new partnership

Whitebox Cocktails, the ready-to-serve cocktail brand created by award-winning bartenders, has partnered with global brand-building agency, Artisan Spirits to expand its international distribution. 

Whitebox is one of the fastest-growing independent cocktail brands in the UK and is known for producing award-winning classic cocktails, crafted with premium spirits, exceptional ingredients and the same unwavering dedication to quality you’d find in the world’s best bars. 

Since launching in 2020, Whitebox has grown UK distribution to over 1000 independent outlets and gained its first overseas listings in the US, Denmark, France, Ireland, and China.  

This new partnership with Artisan Spirits, which operates in over 70 countries across Europe, the Middle East, Africa and Asia, will drive Whitebox Cocktail’s global expansion and growth plans and see the brand expand into key new markets including Germany, Japan, the Netherlands and the UAE. 

Ben Iravani, co-founder of Whitebox Cocktails, commented: “It's an exciting time for Whitebox Cocktails as we accelerate international growth and capitalise on the growing consumer demand for high quality ready-to-drink cocktails. 

“We've known Andy and the Artisan Spirits team for years and given how selective they are about the brands they work with, we feel incredibly lucky to be part of their portfolio. With their impressive track record, we’re confident that this new partnership will put us firmly on the path to achieving our international ambitions”.

Andy Holmes, Founder & Managing Director at Artisan Spirits, added: “We're thrilled to welcome our friends at Whitebox to the Artisan Spirits portfolio.  Ben, Josh and all the team at Whitebox have created something unique, which we’re confident will work really well internationally.

“The leading industry figures behind Whitebox, together with the brand itself, really are a point of difference and we look forward to supporting the brand's expansion in the global market, working closely with the team on the next stage of their journey”.  

Whitebox Cocktails' award-winning range includes the Pocket Negroni, Freezer Martini, Chipper’s Old Fashioned, Squeezy’s Margarita, Classic Cosmo, and Whisky Highball. 

Having successfully raised more than £820k through its first crowdfunding campaign on Seedrs in 2023, the brand has increased production capabilities at its Edinburgh HQ and plans to double the number of cocktails in its product range over the next 12 months.

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