Member Article

Marketing Expo Aims to Inspire and Inform Business Leaders

Some of the region’s leading marketing experts have joined forces to host Essex’s first dedicated Marketing Expo. 

The one-day event, to be held at Colchester Rugby Club from 10am to 2pm on Thursday, 21 March 2024 will feature keynote speakers covering marketing and communications best practice, strategy and insider tips on a range of subjects from branding, direct mail and digital marketing to GDPR and AI content creation. 

One of the organisers, Allistair Hunter, MD of Essex-based company The DS Group which provides design, print and direct mail to some of the UK’s leading brands, explains the thinking behind the Marketing Expo.

“Every business wants a competitive advantage, and marketing is critical to that,” says Allistair. “Every day I am asked about data, GDPR and what marketing investment will bring the best return, how to approach online and offline marketing, and how to stay ahead of marketing trends.

“So, I got together a team of some of the best marketing minds in Essex and asked them to put together a Marketing Expo with me. It’s for marketing professionals and business leaders who want to learn and share experience in a day dedicated to strategy, fresh thinking and maximising return on marketing investment.”

The free event will feature speaker sessions from the DS Group, Cloud9 Business Coaching, Squarestar Digital, Hilo Print, Birkett Long and TWI as well as an exhibitor and a breakout area where delegates can meet speakers and event sponsors including the Institute of Directors (IoD) Essex. 

Speaker Kate Everett, managing partner at TWI says: “Even when you work in marketing, it’s such a fast-paced environment that it can be challenging to keep up. The digital, data and consumer landscape is changing so fast, that it will be radically different in 2024. AI is already a game changer, and I will be sharing some top tips and delving into some tools and techniques that will really help businesses create that all-important content stream. 

“We have some great keynote speakers giving their time to share their expertise, and the fact that almost two-thirds of places were booked in the pre-launch shows that Essex has been waiting for an event like this.”

A limited number of tickets are still available and can be booked through Eventbrite – get your free tickets for the Marketing Expo 2024 here.

This was posted in Bdaily's Members' News section by Kate Everett .