Member Article

Liverpool ONE continues to attract leading retail brands with new regional flagship and unique activations

Grosvenor has announced a flurry of retail additions and activations at Liverpool ONE from leading UK fashion brands and cult online favourites, as the destination continues to be the location of choice for both established and innovative retailers.

British fashion and lifestyle brand, White Stuff, has officially launched its regional flagship store on Liverpool ONE’s Peter’s Lane. The new 1,800 sq ft location features an elevated design format, and the best of White Stuff’s womenswear and menswear, including its new Spring Collection. The new Liverpool ONE store forms part of White Stuff’s strategy to transform the business into a multi-channel, modern lifestyle brand. To celebrate the launch, White Stuff is donating £2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.

Fast-growing online womenswear brand, Sisters & Seekers, has selected Liverpool ONE’s South John Street to bring its popular curation of clothing, activewear and accessories to the city for the first time. With a large worldwide fan base, Sisters & Seekers is set to launch its much anticipated one-day-only sample sale on March 9th, expected to draw in crowds from across the country to Liverpool ONE.

Marking ARNE’s third pop-up activation at Liverpool ONE, the popular online men’s and women’s contemporary clothing and footwear brand brought its custom-built ‘Grab Machine’ to Paradise Place earlier this month. Welcoming queues of visitors with the chance to win a pair of ARNE’s Technical Runners, the activation follows the brand’s two pop-ups at Liverpool ONE in 2023.

Jo Jenkins, CEO, White Stuff commented: “Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”

Rob Deacon, Asset Management Director at Liverpool ONE, said: “Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters & Seekers’ city debut pop-up sample sale next month.” 

The announcements follows the successful activation for the pre-loved luxury retailer, Luxe Collective. Selecting Liverpool ONE for its North-West debut, the brand welcomed large crowds to partake in the immersive ‘Real vs. Fake’ fashion experience. Yet another example of Liverpool ONE providing new experiences for visitors, the engaging audience challenge and competition further cements Liverpool ONE as one of the leading retail and entertainment destinations in Europe.

This was posted in Bdaily's Members' News section by Nick Thornton .