Tunnel vision at Stadium of Light

A Houghton-le-Spring company has signed up as Sunderland AFC’s new tunnel sponsors.

Direct Business Solutions, the data lead energy consultancy, will be the club’s tunnel sponsor throughout this season under a new partnership agreement.

The company, based in Mandarin Road, Houghton-le-Spring, deliver sustainable energy solutions to empower local businesses, helping them to grow and thrive in an increasingly competitive market. 

Sunderland AFC’s chief commercial officer, Ashley Peden said: “We are delighted to welcome Direct Business Solutions to our ever-growing partner network. Our dedicated staff have delivered a summer of unprecedented growth within partnerships and strengthening our connection with the local business community has been central to that process. 

“Our commitment to the region has never been stronger and we look forward to working alongside Direct Business Solutions throughout the 2024-25 season.”  

Direct Business Solutions chief of staff James Henderson added: “We are incredibly proud to partner with Sunderland AFC, a club deeply ingrained in the fabric of the North East. This collaboration is more than just a business partnership; it is a commitment to our community. 

“By working together with Sunderland AFC, we are excited to support local businesses, ensuring they have the resources they need to succeed.” 

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →