Leeds agency secures major Philips account

Principles, Leeds’ longest-running brand communications agency, has secured “a real coup” in being appointed by market-leading electrical brand Philips, marking a significant milestone in its recent growth.

The agency, known for its work with brands such as Ronseal, Astonish and Seabrook, will support Philips in creating shopper communications for categories including women’s beauty, men’s grooming and oral healthcare.

Applying its “Shopper forward, Shelf back” approach, Principles will craft targeted campaigns for major retailers including John Lewis, Boots, and Tesco.

Liz Bryne, Principles’ client services director, said: “The opportunity to work with such a household giant is a real coup for us.

“We can’t wait to put our principles into practice and help Philips to create campaigns which are genuinely distinctive, entertaining, visible and consistent at every stage in the shopper journey.”

Jason Johnson, shopper activation manager at Philips, added: “It’s an exciting time for us at Philips, we’re investing heavily into our brand and are on a mission to achieve stand out in the market, particularly in key trading periods. 

“It’s the perfect time for us to be partnering with Principles and we’re keen to kick off a partnership with an agency that fully understands our ambitious vision and brand values; we’re looking forward to having them on board to support us on our brand journey.” 

This latest appointment further highlights Principles’ refined focus on making everyday brands memorable, supporting its record growth over the past two years following a string of client wins and recent senior appointments.

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