Agency Cairn lit up by Sensio launch

A Manchester-based agency has put its name in lights with home interiors work.

Cairn has been appointed to spearhead the UK launch of Sensio Lighting’s Lumino illuminated mirror range. 

The lithium-ion powered technology eliminates the need for mains connection.

Karl Hallam, head of marketing at Sensio, said: “We reached out to Cairn after receiving an industry recommendation and were immediately impressed with their market knowledge, fresh ideas and their full-service offering. 

“They have supported us through every stage of the launch; from a big campaign idea, to messaging, visual assets, sales tools and video production.”

Chosen for its expertise in the kitchens, bedrooms and bathrooms sector, Cairn has created a six-figure, multi-channel campaign for the project, which Sensio says will “set the gold standard” for future product launches.

Karl added: “We couldn’t be happier with the work Cairn has delivered and the team has absolutely nailed the brief. 

“They have created a blueprint for how we will be running our future marketing campaigns in the UK.”

Cairn’s client portfolio includes leading brands such as Kutchenhaus, Blum, Whirlpool and nobilia, as it continues to deliver on its commitment to “take brands further”.

Will English, Cairn’s co-founder and managing director, added: “It’s a real testament to our industry experience to be approached by an progressive brand like Sensio. 

“It's rare to work on a campaign for a genuinely new, ground-breaking technology.

“It's allowed us to flex our creative muscles and build a multi-channel campaign which is already delivering results.” 

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →