You Platforms expands regional reach

A Leeds-based advertising agency and media company is expanding its footprint with the launch of two new regional platforms.

You Platforms, the team behind Leeds-List.com, has introduced Yorkshire-List.com and Manchester-List.com, building on the success of its established northern media brand, which attracts over 500,000 monthly visitors.

Bosses say the new platforms will build on their existing portfolio and create commercial opportunities, having already secured new clients such as York BID and Hermes Real Estate.

Dan Murray, founder and chief executive of You Platforms, which provides marketing solutions for a raft of high-profile clients, including LNER, first direct bank, Sky and MODA, said: “Most media platforms rely on banner adverts to drive revenue, but we’ve taken a different approach. 

“By prioritising the user experience and focusing on data, we’re able to use audience insight, sector expertise and local knowledge to help our clients reach their goals.

“Over the last 12 months, our customers have told us repeatedly that they can’t get the same service or insight in the other regions they operate in. 

“We took their feedback to heart, and chose to expand our Yorkshire presence, while developing a new brand in Manchester, where many of our customers operate.”

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