Networking gets physical with sweatworking event

A South Yorkshire business group is shaking up traditional networking with a high-energy alternative designed to get professionals moving while making new connections.

Barnsley & Rotherham Chamber of Commerce has introduced ‘sweatworking’, a concept first pioneered in the US that swaps coffee and small talk for workouts and goal-setting. 

The first event, held at Everlast Gym, in Rotherham, saw more than 20 participants take part in a spin class before cooling down with fresh smoothies and post-workout networking.

Shane Young, operations director at Barnsley & Rotherham Chamber of Commerce, said: “For many, the prospect of walking into a room full of strangers with a hand full of business cards can be a daunting one. 

“Our sweatworking event illustrated that business success and physical wellbeing can often go hand in hand. 

“Whether it’s turning up the heat in a spin class or working towards a business goal, both require planning, commitment and sometimes a willingness to challenge our comfort zones.

“The energy and enthusiasm on the day was incredible, and I hope we’ve illustrated that networking is built upon forging real connections.

“Judging by the incredible response we received, I’m sure sweatworking won’t be a one-off in the Chamber events calendar.”

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