Estate agent launches online property auctions

A Yorkshire-based estate agent is expanding its services by introducing an online property auction platform.

Dacre, Son & Hartley has partnered with iamsold, part of Newcastle-headquartered property consultant iamproperty Group, to offer the Modern Method of Auction (MMoA), allowing buyers to bid online 24/7 while still benefiting from the firm’s extensive marketing network across its 18 Yorkshire offices.

Properties will also continue to be listed on all the UK’s main property portals such as Rightmove, Zoopla, Primelocation and OnTheMarket.

The platform provides a streamlined process with legal packs prepared in advance.

Patrick McCutcheon, head of residential at Dacre, Son & Hartley, said: “Our new auction service is a way to sell property quickly and securely, to financially committed buyers, which reduces the chance of a sale falling through. 

“Plus, because interested parties see each other’s offers as they would in a traditional auction room, competitive bidding can help increase the final sales price.

“However, buyers can take their time and consider their bid, because there isn’t the same pressure that you get when you’re in a room that’s full of professional buyers and investors, as well as an auctioneer hurrying things along.”

iamproperty, founded by Northumbria University graduates Ben Ridgway and Jamie Cooke, recently celebrated its fifteenth anniversary and announced plans for an ambitious recruitment drive.

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