STRONG Pilates sets sights on UK growth

A global fitness brand is ramping up its UK expansion with plans to open 50 new studios in the next three years.

STRONG Pilates, known for combining reformer Pilates with high-intensity cardio, currently operates four UK and Ireland locations, with its Wimbledon site launching in early 2025. 

And they have now enlisted the help of England cricket legend Stuart Broad, who has joined as STRONG Pilates’ official ambassador to help drive the brand’s expansion, which includes new strength conditioning equipment and additional international locations across Europe, Asia and the Middle East.

Stuart, who took 604 wickets for England in a stellar test career that lasted 15 years, said: “I wish STRONG Pilates was around when I was playing cricket as it truly provides both mind and body balance. 

“You have the Pilates element which controls the movement and relaxation in breathing, combined with the aerobic which pushes the body forward. 

“STRONG has kept my mind and body in great nick, so it's exciting to share the burn with the UK fitness community."

The company’s growth aligns with rising demand, as Pilates recently overtook strength training as the UK’s most popular fitness genre.

ClassPass data has revealed that reservations for Pilates classes have grown by 33 per cent in the last 12 months, with a 136 per cent increase in London alone between 2022 and 2024.

Mark Armstrong and Michael Ramsey, co-founders of Strong Pilates, added: “The United Kingdom represents one of our most significant growth opportunities globally. 

"Our male members have more than doubled in the last three years, disrupting a predominantly female dominant genre. 

“Stuart's appointment as ambassador reinforces our mission to showcase STRONG Pilates’ low impact and sustainable training benefits as a new standard for the future of fitness.”

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