Rovers return as Latus Group founders join board

Jack and Sam Latus, founders of Latus Health, have joined the board of Hull Kingston Rovers, the Super League club where they both played.

The brothers, in their 30s, bring their business acumen to the club, with a focus on driving its growth and community impact. 

The Latus brothers co-founded Latus Health in 2017, rapidly growing the company to challenge providers like Bupa and Nuffield, with 50 per cent growth forecasted for 2025.

They will work alongside a board led by chair Paul Sewell and include figures such as David Kilburn and Dr Neil Hudgell.

Jack said: “It feels like a good time for us because if we are going to put time into something, we want to know that we have the skill set to be able to add value. 

“I think the lessons we have learned on the journey to build the Latus Group healthcare brand put us in a good position to help move the sport and club forward.

“The ups and the downs of our time at the club and in the sport helped shape us to who we are today. 

“It feels like a full circle moment to now be invited to join the board to help steer the strategic direction of the club to continued success.

“I am excited at the opportunity to be able to have the impact that I always hoped I would as a player, but this time from the safer side of the whitewash!”

Sam added: “We were attracted by how far the club has already gone, what the board has already achieved and how we can be a part of driving that forward to make a lasting change.

“It’s a privilege to be around them and we want to emulate the type of success that they have enjoyed in business, the impact they have made locally and nationally and the ambition they have instilled into the club. It was a ‘pinch me’ moment when we sat down at our first meeting!

“We’ll take a bit of time to learn more about the club and we hope our playing experience will be of benefit and help to maintain the strong connection between the board, the back office staff and the team.

“So much has changed since we played here – all for the better – and crucially they have maintained the essence of the club and looked after the heart of it.”

Jack and Sam’s return to Hull KR reflects their commitment to supporting both the team and its infrastructure.

A new masterplan, including community and commercial elements, is set for planning submission in spring.

Paul Lakin, chief executive of Hull Kingston Rovers, added: “We got together again earlier this year and things moved forward very quickly. 

“I think having two successful young men who have both played the game and have a keen passion to make a difference will bring a different angle.

“Walking around our stadium with them as they engage with the staff, players and management it’s clear they are steeped in the club, the people and the potential.”

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