Chapter II appointed to ‘amplify’ Rex’s brand

A Sheffield-based public relations agency has been appointed to support the UK expansion of a global property software company.

Rex Software, headquartered in Queensland, Australia, which provides customer relationship management (CRM) and digital tools for estate agencies, has selected Chapter II to lead its UK PR strategy as it looks to strengthen its market presence. 

The company, which has over 10,000 users across the UK, Australia and New Zealand, has seen rapid growth since entering the UK market in 2019, expanding its UK team by 40 per cent in the past year.

Bosses say the partnership will “amplify” Rex Software’s profile among UK-based estate agents, “championing” its technology with the aim to establish Rex as the “go-to CRM provider” for UK estate agents.

Tom Ainsworth, chief revenue officer of Rex Software, said: “We’re thrilled to be working with Chapter II to amplify across the UK. 

“Their expertise in property brand awareness is exactly what we need to showcase our technology and help estate agents unlock their full potential with our platform.”

Jen Beal, chief executive of Chapter II, added: “Rex Software is a game changer for estate agents, and as a communications agency, it’s genuinely exciting to work with a brand with a great story to tell.

“Everyone at Rex is passionate about the product and the impact it can have in the industry. 

“When you are working with people like that, it makes for a fantastic partnership.

“We’re looking forward to championing Rex Software in their UK journey.”

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