Cheshire digital agency rebrands as Ideate

A Cheshire-based digital marketing agency has unveiled a new identity to reflect its evolving services and expertise.

Pretzel Group has rebranded as Ideate Digital, aligning with its focus on data-driven marketing, Shopify and WordPress web development and full-service digital strategy. 

John Butcher, director and founder, said: “The Pretzel Group was formed in 2020 with a different purpose, and our vision and expertise has shifted in a new direction. 

“Ideate cements our current position as an innovation leader and strategy consultant rather than just another digital agency. 

“It feels the right time to rebrand as Ideate to highlight our capability to deliver a big agency service, and big ideas, but delivered as a small team of experts.” 

The rebrand follows a period of growth, new client wins and an expansion of its technical SEO and digital PR capabilities. 

Ideate Digital will continue to support businesses across e-commerce, retail, hospitality and healthcare, helping brands enhance their online presence with high-performing campaigns and websites.

John added: “Our rebrand is underpinned by a strong period of growth, as we focus more on our core specialisms.

“Starting 2025 as we mean to go on, we’ve already won a number of competitive pitches adding exciting new business to our client roster.   

“As we enter a new chapter, as Ideate, we’re looking forward to growing our team and driving continued success for our clients.”

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