HEART of ENGLAND fine foods (HEFF) is the regional food group for the heart of England and an expert in all things food. Working with small to medium sized food and drink businesses across the heart of England region we provide essential services to help forward thinking companies successfully compete in their market place. Our day to day contact with hundreds of local food and drink producers, retailers, foodservice providers and businesses ancillary to the food and drink industry provides us with a thorough understanding of the challenges and opportunities facing the sector.