Jill is a Senior Director of Strategy and Analytics at [Zeta Global](http://www.zetaglobal.com). She has extensive knowledge of data driven communications and customer journey planning across direct, digital, social and offline. Jill is a seasoned CRM professional with over 20 years of experience working in digital marketing. Zeta Global is a digital marketing and smart data company helping over 250 brands worldwide to acquire, grow and keep customers. It was recognised as one of the 50 most promising private companies by Forbes in 2014 and has featured three times in the Gartner Magic Quadrant for Multichannel Campaign Management.