[John W. Hayes](https://plus.google.com/u/0/112597494387510698463/) is a Marketing Strategist and Contributing Author at [Vocus](http://www.vocus.com/), where he specializes in [Email Marketing](http://www.icontact.com/) and Social Media Marketing for Small and Medium-sized businesses using [iContact](http://www.icontact.com/). He is also the author of [Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing](http://amzn.to/Zo3ZZG) which is now available from [Amazon](http://amzn.to/Zo3ZZG) the [Apple iBookStore](http://itunes.apple.com/us/book/becoming-the-expert/id542341206?mt=11) and holds the position of Non-Executive Director with multi-channel retail software company [SellerExpress](http://mbsy.co/cFn8). John can be found on [Facebook](http://www.facebook.com/becomingtheexpert), [Twitter](http://www.twitter.com/john_w_hayes) and [Google+](https://plus.google.com/u/0/112597494387510698463).