Paul Swaddle is CEO of Pocket App, the UK's largest independent app developer. Having worked at the leading edge of mobile technology for the past 15 years, Paul co-founded Pocket App in 2011 to bring the creative and technical development elements of mobile technology together under one roof. This unique approach continues to differentiate Pocket App in today’s increasingly competitive landscape. Working across a range of communications disciplines such as acquisition, loyalty, retention and customer development, Paul understands the importance of a strategic and coordinated marketing approach, particularly between on and off-line communications. In the past decade he has enabled brands as diverse as Kellogg’s, Barclays and Loaded magazine to get the best out of mobile.
