RealityMine was established in 2011 within Manchester based Award winning apps developer Apadmi, and has since become operationally independent, under the management of Garry Partington, a mobile industry veteran, and Rolfe Swinton, a pioneer in mobile-led market research technologies. The Company was spun-out of Apadmi earlier in 2013. The Company has a reputation for engineering excellence and supports many of the leading international market research agencies. The RealityMine suite supports a strong trend in market research away from traditional surveys towards deeper, passive profiling using mobile data on an opted-in basis. Its mobile passive metering products collect and analyse data from mobile devices, routers, pcs, and third party data sources, and turns this into integrated actionable insights.
