Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. Simon is the author of ‘[The Better Mousetrap: Brand Invention in a Media Democracy](http://www.amazon.co.uk/The-Better-Mousetrap-Invention-Democracy/dp/0749466219/ref=pd_sim_sbs_b_2)’ (non-fiction) and ‘[Remember to Breathe](http://www.amazon.co.uk/Remember-Breathe-Simon-Pont/dp/1909273007/ref=pd_sim_sbs_b_1)’ (a novel). His new book, ‘[Digital State: How the Internet is Changing Everything](http://www.amazon.co.uk/gp/product/0749468858/ref=s9_simh_gw_p14_d3_i1?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-2&pf_rd_r=0YH83QCKRP7V4ZK1T94W&pf_rd_t=101&pf_rd_p=358549767&pf_rd_i=468294)’ is out June 2013 worldwide through Kogan Page. Say hello at [www.simonpont.com](http://www.simonpont.com)
