TVSquared provides same-day measurement and optimisation opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when and where” of TV, brands, agencies and networks proactively improve campaign performance. On average, TVSquared clients optimise campaigns by 25%, reduce cost per response by 25% and increase sales and registrations by 30%. The company is headquartered in Edinburgh, and has offices in New York, Los Angeles and London.